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National Association of Water Companies Names Golden State Water Company as Winner of the NAWC Management Innovation Awards
The National Association of Water Companies (NAWC) has named Golden State Water Company as the winner of the 2016 NAWC Management Innovation Awards for its water conservation communications program, the “Collaborative Conservation Education Campaign.” The announcement was made yesterday as part of the 2016 NAWC Water Summit in San Diego, California.
The NAWC Management Innovation Awards recognizes members of the National Association of Water Companies for their groundbreaking, industry-changing ideas. This year’s awards attracted a variety of entries from across the nation.
“Each of the Management Innovation Award entries from NAWC members this year were impactful, creative and showed excellent thought leadership,” said Michael Deane, NAWC executive director. “Entries included everything from conservation efforts and management plans to technological advancements and community support initiatives.”
Entries were judged on degree of innovation, short- and long-term benefits to the company, value to water utility industry, the idea’s ability to be replicated at other companies, and presentation quality.
“Golden State Water Company is honored to receive this prestigious award that celebrates innovation,” said Robert Sprowls, president and CEO of Golden State Water Company. “Golden State Water Company takes great pride in how we engage with customers, and pioneering a new approach like the Collaborative Conservation Education Campaign to create an open dialogue on conservation aligns with our goal of always pursuing creative and progressive ways to share important information and maintain that valuable connection we have with the communities we serve.”
Award Winner: Golden State Water Company
In response to California’s ongoing drought emergency, Golden State Water Company (Golden State Water) developed an extensive “Collaborative Conservation Education Campaign” to adjust its communications approach and better engage with the 1 million customers served about the importance of using water responsibly and reducing usage to preserve available supplies.
Californians have been inundated with information about the drought and conservation for more than four years, and “drought fatigue” has set in. Golden State Water has faced the challenge of keeping customers engaged and committed to continue meeting all local and statewide conservation targets. The Collaborative Conservation Education Campaign was developed to compliment the company’s extensive conservation communications and create an open dialogue among customers to share their conservation achievements and ideas with their communities. The campaign has successfully engaged customers through interactive contests celebrating conservation accomplishments, community-sharing website forums and the use of video to highlight customers who have committed to conservation as a way of life.
As a result of The Collaborative Conservation Education Campaign, Golden State Water has seen water usage drastically decrease, while also meeting state-mandated conservation targets in all of the communities served. In addition, these components have encouraged customers to re-engage with the drought, offering a new perspective on conservation practices and strengthening relationships within each of the communities.
As the drought continues to be a topic of discussion for many Californians, water providers across the state are encouraged to implement similar campaigns encouraging customers to collaborate and re-engage with a communal conservation approach.
About the NAWC Water Summit
The NAWC Water Summit is the annual gathering of private water professionals hosted by the National Association of Water Companies (NAWC). The event provides a dynamic forum for government officials, leaders in the water industry and other key stakeholders to exchange ideas, learn from one another and share solutions that sustain businesses and communities. The 2016 NAWC Water Summit will highlight new perspectives on the convergence of water and energy as well as the cybersecurity challenges facing the integration of water and energy.
About the NAWC
The National Association of Water Companies (NAWC) is the voice of the private water industry and the organization exclusively representing this group of quality water service providers, innovation drivers, creative financiers and responsible partners. To learn more about NAWC, visit NAWC.org or follow them on Twitter and Facebook.
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