NAWC Affordability Toolkit

Download the toolkit

NAWC conducted a comprehensive, three-phase research initiative—combining surveys of over 1,800 water bill-paying adults with qualitative in-depth interviews—to identify the most effective ways to communicate water quality and affordability. The research revealed that while water bills continue to rank among the most affordable household expenses, consumers consistently respond best when affordability is coupled with messages about water quality. To help member companies communicate about affordability with clarity and credibility, NAWC created a three-piece Water Affordability Messaging Toolkit that includes an overview of the survey findings, a consumer education framework and an outline of what educational messages resonated best.

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